BRAND PARTNERS /brænd ˈpɑːrtnərz/ n. pl.
Good design? We should talk.
Everything But is an independent interiors, garden and design publication built on one idea: too much choice, not enough editing.
We find the good stuff, explain why it works and make it easier to discover, understand and buy. If you make, design or sell something worth knowing about, we’d like to hear from you.
WHO READS EVERYTHING BUT
People in the middle of a decision. Doing up a first flat, replacing a sofa that has done fifteen years, planning a kitchen, working out what to do with a small garden. They arrive through search and through Pinterest, usually with a specific question, and they leave having understood why something works rather than just what it costs.
HOW WE WORK WITH BRANDS
AFFILIATE PARTNERSHIPS |
This is the commercial model. Products appear inside editorial because they fit the story, and affiliate links sit underneath. We work through networks and direct programmes. |
LAUNCHES AND NEWS |
New collections and products, ideally six to eight weeks ahead so they can be placed in the schedule. |
EDITORIAL INCLUSION |
Products that fit a planned story or Edit, with or without a commercial relationship. |
SEASONAL THEMES |
Christmas, spring gardens, outdoor living, Freshers and entertaining. Pitch these early: we plan Christmas from September and gardens from January. |
SAMPLES |
We do accept samples for review. Email first so we can tell you whether it fits something we are working on, because we would rather not have things sent that we cannot use. |
WHAT WE DON’T DO |
We don’t sell placement. No paid posts, no sponsored slots, no guaranteed inclusion. Every page carrying affiliate links says so clearly. |
Launched September 2026. Two editorial stories a week, each with a shoppable Edit, plus Instagram, Pinterest and a fortnightly newsletter. Current audience figures available on request.
WHAT WE WANT TO HEAR ABOUT
- New launches
- Furniture and lighting
- Art and textiles
- Kitchens and bathrooms
- Garden furniture and outdoor living
- Independent makers
- Interesting collaborations
- Materials, finishes and colour
- Clever design details
The common thread is something distinctive, useful or beautifully considered.
GET IN TOUCH
Have a product you think belongs in an Everything But edit, or want us to know what’s coming next?
Seeing us at an event?
We regularly attend design, interiors, garden and retail shows. If you’re exhibiting at one, send a note beforehand and we’ll try to find you.
Submit something
Use the form below for affiliate, PR, product and partnership enquiries. We read everything and reply to what fits.
TELL US WHAT YOU’RE WORKING ON
Tell us what you make, what’s launching, or why you think it belongs in Everything But.